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Workshop: From Backstage to Front Row: Building the GCC Brand Buzz
Tuesday April 22, 2025 11:00am - 11:45am IST
MR G.05 + MR G.06
GCCs have long been the enterprise’s quiet achievers, now it’s time to own the spotlight. This workshop/session explores how GCCs can craft a bold brand identity, amplify their strategic value, and turn employees into brand evangelists. Backed by fresh research, we will unpack how leading GCCs are building buzz, winning mindshare, and stepping out as brands in their own right.
Speakers
avatar for Rohitashwa Aggarwal

Rohitashwa Aggarwal

Partner, Everest Group
Rohitashwa Aggarwal is a Partner at Everest Group, focusing on global sourcing. Rohitashwa has rich experience across projects covering global capability centers (GCC) growth and evolution strategy, location selection and portfolio optimization, cost optimization, impact sourcing... Read More →
Tuesday April 22, 2025 11:00am - 11:45am IST
MR G.05 + MR G.06
  Workshop

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